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Being a great speaker is no longer enough. In today’s crowded and fast-moving marketplace, speakers must also understand how to market their message with clarity, confidence, and integrity.

In this practical, generous, and real-world session, Anna Liotta pulls back the curtain on the marketing side of speaking—sharing the strategies, mindset shifts, and simple systems that help speakers move from talent to traction. Drawing from decades of experience and insights she’s shared in highly regarded Chapter Deep Dive sessions, Anna offers guidance especially valuable for new and emerging speakers who want to grow their presence without feeling overwhelmed or inauthentic.

In addition to the core content, Anna will offer a limited number of live “hot seats,” where selected participants can receive real-time coaching on their message, positioning, or marketing challenges. These brief, focused exchanges are designed to turn abstract ideas into concrete next steps—benefiting both the individual and the full audience.

Participants will learn how to:
- Clarify what they’re known for (and why that matters more than ever)
- Translate expertise into a market-ready message
- Build visibility without chasing every platform or trend
- Create trust and momentum with meeting planners, clients, and audiences
- Avoid common marketing mistakes that stall speaking careers

This session is equal parts strategic and reassuring—helping speakers understand that marketing doesn’t require becoming someone else, only becoming clearer, more intentional, and more visible.

About Our Speaker

Anna Liotta, CSP, CPAE, is a Hall of Fame speaker, author, and leadership strategist best known for her work on Generational CODES® and Neural MODES™, helping leaders and organizations understand how people think, decide, and perform across generations in times of rapid change. With decades of experience on global and national stages, Anna blends practical strategy with human-centered insight to help audiences lead with clarity, confidence, and impact.

Schedule
9:00am-12:00pm Confab Session
12:00-1:00pm Virtual Implementation Mastery Session

After the Confab, stick around for NSA Northwest's VIM Session!
Take the skills you've just learned and bring those ideas to life, in a laser-focused session of breakthrough implementation.
This exclusive session will not be recorded, in order to honor participants' comfort, privacy, and confidentiality - participants can feel free to discuss their personal situations and receive the most applicable hot-seat coaching and mentoring on the spot!

Video Conference Details
After providing your email during registration, a message will be sent to you with the video conference link. A link to the recording of the presentation will also be sent to all participants.