Events - Event View

The Technology Special Interest Group (Tech SIG) focuses on the “nuts and bolts” of implementing and optimizing tools and technology for your speaking business.  Complimenting the Sales SIG, which often spotlights the “what” and “why”, the Tech SIG spotlights the “how”.  Meetings highlight a single topic with a guest presenter, then offer a short “members helping members” open question & answer session.

 

The Tech SIG meets virtually on the 1st Wednesday of each month 4-5pm PST. This month:

Learn how to harness AI tools to analyze content data for actionable insights, streamline persona creation, and fill gaps in your content strategy. This session will empower you to transform your high-value content into evergreen assets through innovative AI and data techniques, ensuring your efforts drive measurable results. Using data and AI to repurpose, retarget, and redistribute your high-value content will help you make the most out of your existing and new content.

About Our Speaker
Brian Piper is an author, award-winning international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for dozens of companies, including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events.

Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.

Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a contributing author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top higher education marketers to follow in 2023 and 2024.

Brian is the host of the AI for U podcast, which focuses on practical AI implementation and use cases in higher education institutions.

He was the founder of the Marcom AI Committee and a member of the AI Council at the University of Rochester.

When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

Video Conference Details
After providing your email during registration, a message will be sent to you with the video conference link. A link to the recording of the presentation will also be sent to all participants.