Publishing books is a no-brainer for most speakers. A book can solidify your reputation, get you interviewed in media and on podcasts, generate revenues from book sales, and keep your message in front of customers and audience members in a very tangible way.
But how should you do it? Sell your book to a traditional publisher or finance it yourself with a hybrid publisher? And once your book comes out, how can you make sure it's a success?
Four speaker/authors who've recently launched books will discuss the pros and cons of traditional or self-funded publishing, and share their tips for making your next book into a big deal.
About Our Panelists
NSA Northwest board member Minda Zetlin is the author of Career Self-Care: Find Your Happiness, Success, and Fulfillment at Work (New World Library, 2022). More than a million people a month read her column, The Laid-Back Leader, at Inc.com. She has more than 30 years’ experience as a professional writer and author, and is past president of the American Society of Journalists and Authors. Learn more at mindazetlin.com.
NSA Northwest board member Greg Bennick is the author of the best-selling Reclaim the Moment: Seven Strategies to Build a Better Now (Wiley, 2024). He has spoken in 27 countries and counting and focuses on the corporate and association market. His writing journey has been a combination of traditional approaches mixed with a do-it-yourself ethic and he looks forward to sharing lessons from his experiences with you. You can find out more about Greg at gregbennick.com.
Shelmina Babai Abji is the founder and CEO of Show Your Worth.ai, a renowned global keynote speaker, gender equality advocate, TedX speaker, former IBM Vice President, angel investor, philanthropist and a distinguished alumni. She’s the author of Show Your Worth: 8 Intentional Strategies for Women to Emerge as Leaders at Work (McGraw Hill, 2022). Learn more at showyourworthai.com.
NSA Northwest member Urs Koenig is a leadership expert, bestselling author, former UN peacekeeper, Ultra Endurance champion, and widely published professor. He’s the author of Radical Humility: Be a Badass Leader and a Good Human (Amplify Publishing, 2024). Learn more at urskoenig.com.