I was single-focused all day. What, oh what, is the name of my new keynote. Thanks to Sam’s insights and the input of my NSA/NW colleagues I came up with some great ideas.
The combination of great speakers in the front of the room and the resource of all the great speakers in the room can’t be beat anywhere!
Notes on the being newsworthy:
• The shows come from NPS, APM, CBC, BBC as well as the local stories.
• KUOW #12 in the US, 30 programmers (not computer programmers)
• They have a daily morning meeting with a dozen editors to discuss the stories and distribute them to the appropriate shows.
• Shooting for accuracy, balance, fairness
• Seeking for the stories that have the broadest and deepest impact.
• Be able to quantify this impact
• Why is it happening?
• Who is carrying the solution forward? (This sounds different than TV News who is going for the ooh, ahhhh shock value. It sounds like KUOW wants to help by raising awareness and giving hope that there is a solution.)
• The story needs to be digestible using plain terms, no jargon.
Listen to all of the KUOW 94.9 shows and figure out which one it would be most fitting for your story. When gently pitching do your research.
• Be personal to the person you are writing to
• Fit in with a past story
• Tie to a current issue or event
• Identify who will be impacted
Most of our NSA Northwest stories will be human interest or trend story and will fit best with Weekday with Steve Scher. In the email subject line be specific.
Join PIN Public Insight Network which in their resource to find experts.
Guy had some very helpful insights on how to effectively interview people. He stressed the importance of helping them to tell the story of their “quest” with a “before” segment, the “what happened” segment, and “how things have changed since” segment. Breaking it down like that will keep the audience engaged and keep the person being interviewed from wandering. I was impressed with Guy’s depth of knowledge and appreciated his willingness to share his insider secrets.
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I was single-focused all day. What, oh what, is the name of my new keynote. Thanks to Sam’s insights and the input of my NSA/NW colleagues I came up with some great ideas.
The combination of great speakers in the front of the room and the resource of all the great speakers in the room can’t be beat anywhere!
Notes on the being newsworthy:
• The shows come from NPS, APM, CBC, BBC as well as the local stories.
• KUOW #12 in the US, 30 programmers (not computer programmers)
• They have a daily morning meeting with a dozen editors to discuss the stories and distribute them to the appropriate shows.
• Shooting for accuracy, balance, fairness
• Seeking for the stories that have the broadest and deepest impact.
• Be able to quantify this impact
• Why is it happening?
• Who is carrying the solution forward? (This sounds different than TV News who is going for the ooh, ahhhh shock value. It sounds like KUOW wants to help by raising awareness and giving hope that there is a solution.)
• The story needs to be digestible using plain terms, no jargon.
Listen to all of the KUOW 94.9 shows and figure out which one it would be most fitting for your story. When gently pitching do your research.
• Be personal to the person you are writing to
• Fit in with a past story
• Tie to a current issue or event
• Identify who will be impacted
Most of our NSA Northwest stories will be human interest or trend story and will fit best with Weekday with Steve Scher. In the email subject line be specific.
Join PIN Public Insight Network which in their resource to find experts.
Guy had some very helpful insights on how to effectively interview people. He stressed the importance of helping them to tell the story of their “quest” with a “before” segment, the “what happened” segment, and “how things have changed since” segment. Breaking it down like that will keep the audience engaged and keep the person being interviewed from wandering. I was impressed with Guy’s depth of knowledge and appreciated his willingness to share his insider secrets.