Sam Horn, author of POP! Create the Perfect Pitch, Title and Tagline for Anything
“When you can do a common thing in an uncommon way, you will command the attention of the world.” – George Washington Carver
There are thousands of professional organizers, clutter consultants, and get-your-act-together speakers across the country. What are you doing to stand out?
Sam Horn
Would you like to learn how to be one of a kind instead of one of many? Write attention-grabbing copy for your brochure, blog, book, columns, or website – so you don’t look and sound like everyone else? Develop a “Jerry Maguire” elevator speech that has people at hello? Craft a brand for your business that helps you break out instead of blend in? Motivate people to listen when you talk? Favorably impress decision-makers so they approve your requests? Use humor to win buy-in to your point of view?
If so, plan on joining Sam Horn, 17-time Emcee of the world-renowned Maui Writers Conference and author of POP! Stand Out in Any Crowd (Perigee) as she shares her fun and fascinating techniques for getting interest in what you have to offer. This half-day, hands-on workshop is being offered by the Northwest Chapter of NSA, and will include Hot Seats – so bring a specific question related to your project in case you’re one of the lucky participants chosen for a 60-second, on-the-spot coaching session with Sam.
Sam, a communication and creativity consultant for more than 20 years, has studied the “art and science of intrigue” and knows what it takes to capture busy people’s attention. Her work has been praised by Seth Godin, Stephen Covey, Jeffrey Gitomer, Susan Jeffers, Tony Robbins and Ken Blanchard who said her POP! Process is a “lively guide to getting heard, getting remembered, getting results.”
Whether your goal is to create a business name or URL that differentiates you from the competition, create compelling copy for your promotional material hat builds buzz and generates word of mouse marketing, convince a decision-maker to contract for your services, or craft a memorable ad or slogan that stays in people’s mind and motivates them to try and/or buy your product — you’ll learn how to produce Purposeful, Original, Pithy messages that win buy-in for what you have to say and sell.
After this rollicking, “Intellectual Disneyland” program, you’ll understand why thousands of people call Sam brilliant, why she was twice selected as the top-rated speaker at the International Platform Association, why she received raves from such clients as Boeing, NASA, National Governors Association, Hewlett-Packard, and Fortune 500 Forum, and why 4-time Pulitzer nominee Fawn Germer says, “You don’t have to be a creative genius to use Sam’s techniques, but using her techniques can make you a creative genius.”
Saturday, June 12, 2010 at the Coast Hotel in Bellevue, Washington
8:00am – 12:00pm Morning Session
Afternoon session 1:00-3:30pm
Early Bird Pricing – effective until Friday May 28th, after that add $10:
$30 – Members, afternoon session together $45
$45 – Affiliates, afternoon session together $60
$40 – First Time Guests, afternoon session together $55
$75 – Returning Guests, afternoon session together $90
Day of Meeting Pricing:
$50 – Members, afternoon session together $65
$65 – Affiliates, afternoon session together $80
$50 – First Time Guests, afternoon session together $75
$95 – Returning Guests, afternoon session together $110
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